UG Program

Bachelor of Business Administration

Bachelor of Business Administration

Course Structure

The program structure is tentati ve, subject to change (if required).

Discipline Specific Electives
Finance (DSE - I): International Finance; Investment Banking & Financial Services; Investment Analysis & Portfolio Management; Project Appraisal & Analysis; Business Analysis & Valuation; Strategic Corporate Finance; Research Project
Marketing (DSE - II): Consumer Behavior; Personal Selling & Sales Force Management; Advertising & Brand Management; Retail Management; Distribution & Supply Chain Management; Marketing of Services; International Marketing; Research Project.
Human Resource (DSE - III): HRD: Systems & Strategies; Training & Development; Management of Industrial Relations; Performance & Compensation Management; Counselling & Negotiation Skills for Managers; Cross Cultural HRM; Talent & Knowledge Management; Research Project.
Management of Global Business (DSE – IV): International Trade : Policies & Strategies; Global Business Environment; Transnational & Cross Cultural Marketing; International Supply Chain Management; International Accounting & Reporting System; Multinational Business Finance; International Joint Ventures, Mergers & Acquisitions; Research Project
Skill Enhancement Course: IT Tools for Business; Personality Development & Communication Skills; E Commerce; Statistical Software package (s); Financial Software package (s); Summer Internship (6-8 weeks).
Generic Elective / Interdisciplinary Course: Entrepreneurship Development; Business Ethics & Corporate Social Responsibility; Tax Planning; Econometrics; Production & Operations Management; India’s Diversity & Business.

What makes us different?

Summer Internship Program (SIP)

SIP is a vehicle for introducing students to real-life situation, which cannot be simulated in the classroom and requires the students to undergo the rigor of professional environment both in form and substance. It exposes them to technical skills and helps them to acquire social skills by drawing them onto contact with real professionals.


Case teaching methodology occupies a prominent role at IBS teaching. The Case Method assists students in identifying typical problems in specific functional areas of management. Thus the Program offered at IBS is highly rigorous, completely transforming the student to be ready to meet the challenges of today’s corporate world

Industry Initiatives

IBS consciously encourages industry interaction with a wide cross section of professionals in the industry. Summer Projects, industry interaction programs, guest lectures, seminars etc., organized in association with the industry offer students an opportunity to exhibit their skills and abilities to leading recruiters.