• The Icfai University, Dehradun

Integrated-MBA Program

Integrated-MBA Program

The integrated BBA-MBA program is a 4-year campus based program designed to enhance the skills and competencies of talented and ambitious young aspirants.

Duration
Four Years

Eligibility
Pass in Class XII or equivalent with 50% and above aggregate marks (any discipline).

Award
Students who successfully complete the Program are awarded the Integrated Master of Business Administration degree by the ICFAI University, Dehradun, subject to University regulations.

List of Core Subjects
Marketing Finance
  • Consumer Behavior
  • Marketing of Services
  • Sales and Distribution Management
  • Security Analysis and Portfolio Management
  • Financial Derivatives
  • Financial Services
Human Resource Operations
  • Industrial Relations and Labor Laws
  • Training and Development
  • Performance Management and Reward Systems
  • Supply Chain Management
  • Operations Strategy
  • Production and Materials Management


List of Elective Subjects
Marketing Finance
  • Product and Brand Management
  • International Marketing
  • Marketing Research
  • B2B Marketing
  • Customer Relationship Management
  • Digital Marketing
  • Integrated Marketing Communication
  • Retail Management
  • Marketing Business Analytics
  • International Finance and Trade
  • Project Appraisal and Finance
  • Risk and Insurance
  • Banking Services Operations
  • Retail Banking
  • Rural Banking and Finance
  • Corporate Mergers and Acquisitions
  • Financial Business Analytics
Human Resource Operations
  • Human Resource Planning
  • Strategic Human Resource Management
  • Leadership Skills and Change Management
  • Global Human Resource Management
  • Competency Mapping and Assessment
  • Quantitative Human Resource Management
  • Industrial Psychology
  • TQM & Six Sigma Quality
  • Services Operations Management
  • Enterprise Resource Planning
  • Project Appraisal and Finance
  • Project Management
  • Business Modeling and Simulation
  • Advanced Business Analytics
  • Big Data Analytics
Program Structure:
The integrated BBA-MBA Program is divided into 8 semesters spread over 4 years. The program comprises of 59 courses (of which 49 are compulsory and 10 are specialized/ Elective courses) and an intensive Summer Internship program scheduled during summer terms after 2nd year and 3rd year.

Integrated BBA-MBA Program Program Structure
YEAR I SEMESTER I SEMESTER II
  • Introduction to Computers
  • Financial Accounting-I
  • Business Statistics
  • Managerial Economics
  • Principles of Management
  • Indian Economy
  • Soft Skills I -Business English
  • Database Management System
  • Financial Accounting-II
  • Quantitative Methods
  • Macroeconomics & Business Environment
  • Introductory Psychology
  • Environmental Studies
  • Soft Skills II- Business Report Writing
YEAR II SEMESTER III SEMESTER IV
  • Operations Research
  • Money, Banking & Financial Markets
  • Insurance Management
  • International Business
  • e-Business
  • Organizational Structure and Design
  • Soft Skills-III
  • Project Management
  • Business Environment
  • Company Law
  • Introduction to Entrepreneurship & Family Business Management
  • Corporate Social Responsibility
  • Indian Polity and Governance
  • Soft Skills-IV
YEAR III SEMESTER V SEMESTER VI
  • Marketing Management
  • Management Control Systems
  • Financial Management
  • Organizational Behavior
  • Information Systems for Managers
  • Leadership and Entrepreneurship
  • Operations Management
  • Soft Skills V - Business Communication
  • Advance Marketing Management
  • Advance Financial Management
  • Quality and Production Management
  • Human Resource Management
  • Business Research Methods
  • Introduction to Business Analytics
  • Management Accounting & Control
  • Soft Skills VI: Personal Effectiveness Management
Summer Internship Program
YEAR IV SEMESTER VII SEMESTER VIII
  • Legal Environment of Business
  • Specialization-I, Core-I
  • Specialization-I, Core-II
  • Specialization-I, Core-III
  • Specialization-II, Core-I
  • Specialization-II, Core-II
  • Specialization-II, Core-III
  • Soft Skills VII
  • Business Ethics and Corporate Governance
  • Strategic Management
  • Specialization-I, Elective-I
  • Specialization-I, Elective-II
  • Specialization-II, Elective-I
  • Specialization-II, Elective-II
  • Comprehensive Viva Voce
  • Soft Skills VIII